How Has Social Networking Affected Society Media Essay

How Has Social Networking Affected Society Media Essay The internet has revolutionized the way in which people communicate. The proliferation of this medium of communication and data transfer has made it difficult to believe that only a few decades back, people had to wait for days and sometimes weeks for a letter to reach them. Today communication is a very quick process and it is the internet that has made it possible. The latest byproduct of the internet is what is called social networking. There are numerous websites like Orkut, Facebook and MySpace that are used by individuals to find their friends and stay in contact with them. It is impossible to ignore the impact that social networking has had on human society. This paper will study the different ways by which social networking sites have influenced society. The positive and negative effects of this cyber phenomenon will also be delved upon. The popularity of the internet among the masses was made possible mainly due to email. People could send emails to any part of the world and could receive emails instantaneously. Subsequently there were websites that integrated audio and visual elements to make internet browsing a user friendly experience. Today, handheld devices utilize the internet for various purposes. This means that the internet and related applications can be made available to any person who knows how to use a compatible handheld device. For many people the internet has become an absolute necessity that they cannot do without in their daily lives. Even though in the beginning internet services were utilized by commercial establishments to further their business interests, technologically inclined entrepreneurs brought together Voice Over Internet Protocol (VOIP), photo sharing, instant messaging, ecommerce, multiplayer gaming and so on and created websites that were aimed at bringing people together (Ishak, n.d ). This initiative led to the growth of the social networking revolution. People found out that they could use the internet to connect with other people. It was also possible to rekindle old relationships and stay in touch with long lost relatives or those who were living in other countries. Social networking sites today are the most highly valued internet companies. This is because almost anyone who uses the internet is a member on at least one of these sites. Some may also have memberships in various social networking sites like Orkut, Facebook and MySpace. This widespread adoption of social networking sites has definitely impacted the way human beings socialize. There are hundreds of social networking sites today that connect people across the world. Some target people who have common interests and some do not have any such criteria and are open to all (Ishak, n.d). Online social networks focus on building and reflecting social relationships among people who share interests and/or activities (Ishak, n.d). Social networks enable a person to have a profile where he/she is able to include information about him/her and also include friends. Personal experiences are shared by way of messages, photos, videos and other media. A few of the most popular social networking sites that have millions of members are Facebook, Twitter, MySpace, Orkut etc. Socializing on the internet was not pioneered by these websites. Email and messengers like ICQ have always enabled people to do so nearly a decade ago. But these websites have made it possible to include a large number of people in groups and stay in touch with them effortlessly (Ishak, n.d). The social web and mobile technologies have accelerated the rate at which relationships develop, information is shared and influence takes hold (Benioff, 2012). Social technology is used to shape the events of the world. Websites like Facebook have given a new way to communicate and reach out with the help of groups and friends. Portable devices like tablets and smartphones have applications that help people access their friends regardless of their location. The impact of social media has been seen in peoples movements like the Arab Spring and the Occupy movement. People who are connected to each other with these means have managed to rally crowds and gather an audience that helped them in toppling political regimes (Benioff, 2012). Social networking has made it easier for people to meet other people. Not all people are outgoing enough to take the initiative and meet others. Conventional opportunities to make friends were during social gatherings when people had an opportunity to meet other people. Since some people are introverts they find it difficult to muster enough courage to meet someone and strike up a conversation. Social networking ensures that everybody has a level playing field. Even people who do not have an impressive personality per se can have hundreds of friends on their profile and also interacts with each other on a daily basis. Not all friends on a social networking profile need to be close friends. Some may be brief acquaintances but in due course of time a relationship could be developed (Parrack, 2012). People often spend a very long time on social networking sites. This is because of the sharing of experiences that takes place between people. People on a friends list tend to listen and respond to messages and even dispel any concerns that are voiced by other friends. Since modern lifestyle does not give people enough time to communicate, communication systems need to be extremely fast. Social networks are very fast and it is possible to send a message and get a reply to that within a matter of seconds. There is also a sense of equality despite the locations that people may be in and hence social networking sites have made the world a much smaller place. It is also possible for people with similar interests to interact. By sharing likes, dislikes, interests, hobbies etc, people tend to move closer to each other despite the physical distance between them (Parrack, 2012). Every individual will feel the need to maintain certain weak ties. These could be with people whom one meets during the course of the day. Asking for a phone number may not be possible due to the nature of the relationship. Potential benefits of keeping in touch with certain people might be for arranging play dates or discussing a hobby. These are interactions that do not require a very close relationship. Social networking is a very useful tool for such people. Interaction will be possible during that particular time and also in the future when it is necessary. Bonding with friends and family is different from associating oneself with the weak ties. Social networking sites allow individuals to manage a wider network of weak ties and thus increase bridging social capital (Ellison, Lampe, Steinfield, 2009). When a persons social network is improved it will help them to increase the information that is available to them and also to improve the opportunities that they have. In a study that was conducted among undergraduates it was found that merely using the internet did not increase the social capital. Only intensive use of websites like Facebook led to higher levels of social capital. Before the advent of these sites people used communication strategies like newsletters and gossip to discuss about their past and present acquaintances. Social networking sites have enabled status messages and regular updates that enable people to engage in lightweight social surveillance. It is true that most of the status messages are about seemingly trivial matters. A friend may have got a new dog, an old colleague may have changed his job and knowing about these may not make any change in ones life but it is the awareness of ones social network that provides a continuous link to the acquaintances (Elli son, Lampe, Steinfield, 2009). Social networking sites can assist in coordinating and mobilizing social action (Ellison, Lampe, Steinfield, 2009). There are several organizations that have managed to mobilize the society and influenced it. Political figures, organizations and advocacy groups can find supporters very easily with the help of such websites. For any network to have value it needs support from as many numbers of people as possible. Focused networking sites like for instance MyChurch.com unites Christian churches and the website Care2.com unites environmental activists. There is also a social networking site that unites activists called Change.org. This site has been used in the past to organize protests and boycotts in an efficient manner. This has only been made possible due to the number of members who follow such websites and the messages that are posted regularly (Ellison, Lampe, Steinfield, 2009). Social networking has also had several adverse effects on the society. According to Sherry Turkle, a clinical psychologist, a social network not only changes what an individual does but also changes the person that he/she is. People tend to befriend people on Facebook but tend to keep people in their lives at a distance. Today it is possible for a person to tweet a message to a thousand followers at the same time but the same person fails to pick up a telephone which is a much more efficient mode of communication and talk to someone. According to Turkle, the relationships that are forged in this way offer the illusion of companionship without the demands of friendship (Strachan, 2012). In other words we are only getting used to a way of being alone together (Strachan, 2012). Social networking sites have also had an impact on the communication styles that are adopted by people. Writing has become more concise due to micro blogging sites like Twitter. Several abbreviations like LOL for laughing out loud, BRB for be right back, ROTLR for rolling on the floor laughing are being used. This is not considered to be a very good trend by people because it corrupts the English language. Apart from abbreviations words are also shortened as the necessity may be. Before becomes b4, to becomes 2and so on. The main problem with this is that it is the younger generation that is using this kind of communication before even becoming proficient with the language. Even if it is assumed that this is only a trend that will pass then those who use this kind of language will face problems when they grow up are expected to use formal English language (Sherman, 2010). While it is true that social networking sites enable us to organize our real world relationships it also adversely affects a persons ability to socialize. People nowadays are obsessed about composing a perfect tweet or a good Facebook status update that they forget to enjoy the important events in their lives. For instance in a survey that was conducted about this subject it was revealed that 24% of the respondents missed out on enjoying special moments because they were busy trying to document the occasion for their friends on social networking sites (Laird, 2012). People who are not mature about their real world relationships tend to vent out their relationship woes on social networking sites. This could have a disastrous consequence on their relationship itself (Kaiser, 2012). Americans in particular have become less participant-oriented. They prefer to remain only as audience members. In the past there used to be a propensity to join sports teams, and civic groups. Today people tend to live an isolated life. Such an existence will only lead to lesser empathy and fewer social skills. People are so used to dealing with people online that they cannot bring themselves to talk with their neighbors. It is the real life social networks that are being destroyed by virtual social networks. In the United States, suburban streets have started to look deserted. People no longer gather to communicate or just have a good time. Children are addicted to their computer screens and video games. Neighbors who might be burning up the social media pages inside their homes barely know each other outside (Robinson, 2011). According to a recent study, social networking sites like Facebook and Twitter are supposedly more addictive than cigarettes or alcohol. This addiction is due to the fact that checking updates on these sites is neither expensive nor does it have any adverse effects on ones health. Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist (Epstein, 2012). However there is a psychological explanation to this addiction. Receiving or answering a notification results in a hit of Dopamine which is a chemical neurotransmitter that is associated with reward responses in the human brain. Dopamine is also released while consuming drugs or indulging in sexual activity. This is why social networking can be addictive (Franceschi-Bicchierai, 2012). In an online poll that was conducted among a thousand teenagers, it was revealed that four out of five experienced negative side effects when they were not allowed to access their social networking accounts. Sites like Twitter and Facebook made them have negative feelings like depression, insecurity, panic and dependence (Dungan, 2012). Yet another problem that is seen on social networking site is bullying. The internet seems to give people a sense of anonymity that brings out the mean streak in them. According to a research study by the Pew Research Center, where 800 teenagers were surveyed, it was seen that incidents of mean and cruel behavior transcended all ages and backgrounds on social networks. (Kang, 2011). Bullying in schools and colleges is common but the ease of communication on the internet makes it possible for peers to join forces and gang up on an individual. Of those who had seen such cruelty online 21% joined in the harassment. Out of ten girls aged twelve to thirteen, three admitted to having experienced unkind treatment. Teenagers assumed a different personality online that was markedly different from that of their real personality. Some of them approached their online friends with more bravado than they had in real life conversations. Facebook is a website that requires its members to use real names to prevent anonymous bullying. But it has not stopped bullying altogether. The online peer groups become meaner when the child is of a younger age (Kang, 2011). Social networking encourages people to be more public about their lives. Intimate details of a persons personal life may be available to other people in the form of posts, status updates, photos and videos. These will stay in the public domain even after the accounts are deleted by the user. It is also possible that someone might have downloaded them to their computers. These can then be altered to malign the reputation of a person. For instance a picture of a person doing shots at a party may look absolutely fine to their friends. But when a prospective employer is doing a background check, the very same photo may land the person in trouble (Jung, 2012). This loss of privacy is a very serious issue that can affect people in a society. Social networking is a very influential mode of communication. Social networking sites like Facebook and MySpace make it possible for member to communicate with ease with their friends and family. It has become easier to enter into relationships with such websites. Hand held devices like tablets and smartphones have applications that enable users to log in to the social network from their devices and stay in touch with their friends. However social networking also has its adverse effects on the society. People have started to get addicted to networking sites. This addiction to updating ones status on a networking site has made people incapable to engage in real life interactions with people. People are also developing a different identity online that makes then indulge in bullying. Social networking therefore has profound influences on human society that are both beneficial as well as detrimental.

The Dam Debate :: Environmental John Muir Ecology Essays

The Dam Debate In the late 1800’s and early 1900’s, John Muir, a naturalist, and Marsden Manson, an engineer for the city of San Francisco, engaged in a heated debate over the construction of a dam in Hetchy Hetchy Valley. Muir wanted to preserve nature for the future, so he objected to the dam because he felt it would destroy the beauty of the area. On the other hand, Manson believed building a dam would provide water and electricity to the thousands of people who lived in the city of San Francisco, and this would preserve the well being of the human race for the future. Both men had good points and arguments to support their views; however, in the end you have to look out for your own kind. If there is a choice about the well being of the human race or nature, I believe there is only once choice to be made – the future support of the human race. John Muir supported saving Hetchy Hetchy Valley for several reasons. He believed building a dam would close the area to the public and restrict access for people to enjoy the outdoors through camping, hiking, or just getting in touch with nature (Muir). Manson, however, believed that there was more need to provide a future source of water and electricity to the tens of thousands of people who lived in the city during that time (Manson). It is possible that Manson saw the influx of people moving to San Francisco and knew the population would explode over the years and thus, saw the need for preserving some basic essential needs for human survival. He felt that preserving nature for a few hundred people who might go hiking or camping was far less important than preserving the human race. We all know that electricity is not an essential need to survive, because people have lived by fire and candlelight for centuries, but water is essential to survival. Another argument that was discussed was building a dam would exclude the public to the watershed above the dam. This was only partially true because it would only be closed for about three and a half months of the year. Yosemite Valley had been doing this for decades to keep Tuolumne Meadows clean. Closing the area for a brief time as Yosemite Valley does would be for the same reason – to keep the watershed clean.

Bullying in Our Life Essay

We all have been bullied or been a bullying in our life time, maybe not us. But our children have been bullied or is a bully without us even known. This is why I chose to write about bullying in school. We often hear on the news and internet how young people are shooting up schools, killing themselves cause of bullying. ‘‘60% of bullies have a criminal record† (Ryan Keller) by the adult age. However this essay will give you information and tools on how you and your child can solve bully problems in school s, also in the community’s even at work places. Most kids get teased by their sisters or brothers at some point in life and that’s what siblings usually do it’s not harmful teasing, but friendly and playful matter. But when it comes down to bullying were your teasing becomes hurtful, constant and really cross the line into bullying is a very intentional physical ,verbal Often time the child who is doing the bullying is a victim of bullying themselves, by someone at home. And they are looking for someone who appears to be weaker than them, so they can stand up to their bully. The second tool is we have to see why that child is a bully and help them to face their bully, they maybe stop begin a bully as well. The third tool is if you child see someone who is getting bullied, tell them don’t just walk by it go and get some help for them. Make a stand yell stop and help until someone comes and help.

Narrative Technique of Sula Essay

Although Sula is arranged in chronological order, it does not construct a linear story with the causes of each new plot event clearly visible in the preceding chapter. Instead, Sula uses â€Å"juxtaposition,† the technique through which collages are put together. The effects of a collage on the viewer depend on unusual combinations of pictures, or on unusual arrangements such as overlapping. The pictures of a collage don’t fit smoothly together, yet they create a unified effect. The â€Å"pictures† of Sula’s collage are separate events or character sketches. Together, they show the friendship of Nel and Sula as part of the many complicated, overlapping relationships that make up the Bottom. Morrison presents the novel from the perspective of an omniscient narrator — one who knows all the characters’ thoughts and feelings. An omniscient narrator usually puts the reader in the position of someone viewing a conventional portrait or landscape rather than a collage. (In such situations, the viewer can perceive the unity of the whole work with only a glance.) To create the collage-like effect of Sula, the omniscient narrator never reveals the thoughts of all the characters at one time. Instead, from chapter to chapter, she chooses a different point-of-view character, so that a different person’s consciousness and experience dominate a particular incident or section. In addition, the narrator sometimes moves beyond the consciousness of single, individual characters, to reveal what groups in the community think and feel. On the rare occasions when it agrees unanimously, she presents the united community’s view. As in The Bluest Eye and Jazz, the comm unity has such a direct impact on individuals that it amounts to a character. In narrative technique for Sula, Morrison draws on a specifically modernist usage of juxtaposition. Modernism, discussed in Chapter 3, was the dominant literary movement during the first half of the twentieth century. Writers of this period abandoned the unifying, omniscient narrator of earlier literature to make literature more like life, in which each of us has to make our own sense of the world. Rather than passively receiving a smooth, connected story from an authoritative narrator, the reader is forced to piece together a coherent plot and meaning from more separated pieces of  information. Modernists experimented with many literary genres. For example, T. S. Eliot created his influential poem The Wasteland by juxtaposing quotations from other literary works and songs, interspersed with fragmentary narratives of original stories. Fiction uses an analogous technique of juxtaposition. Each successive chapter of William Faulkner novel As I Lay Dying, for instance, drops the reader into a different character’s consciousness without the direction or help of an omniscient narrator. To figure out the plot, the reader must work through the perceptions of characters who range from a seven-year-old boy to a madman. The abrupt, disturbing shifts from one consciousness to another are an intended part of the reader’s experience. As with all literary techniques, juxtaposition is used to communicate particular themes. In Cane, a work that defies our usual definitions of literary genres, Jean Toomer juxtaposed poetry and brief prose sketches. In this way, Cane establishes its thematic contrast of rural black culture in the South and urban black culture of the North. Morrison, who wrote her master’s thesis on two modernists, Faulkner and Virginia Woolf, uses juxtaposition as a structuring device in Sula. Though relatively short for a novel, Sula has an unusually large number of chapters, eleven. This division into small pieces creates an intended choppiness, the uncomfortable sense of frequently stopping and starting. The content of the chapters accentuates this choppy rhythm. Almost every chapter shifts the focus from the story of the preceding chapter by changing the point-of-view character or introducing sudden, shocking events and delaying discussion of the characters’ motives until later. In â€Å"1921,† for example, Eva douses her son Plum with kerosene and burns him to death. Although the reader knows that Plum has become a heroin addict, Eva’s reasoning is not revealed. When Hannah, naturally assuming that Eva doesn’t know of Plum’s danger, tells her that Plum is burning, the chapter ends with Eva’s almost nonchalant â€Å"Is? My baby? Burning?† (48). Not until midway through the next chapter, â€Å"1923,† does Hannah’s questioning allow the reader to understand Eva’s motivation. Juxtaposition thus heightens the reader’s sense of incompleteness. Instead of providing quick resolution, juxtaposition  introduces new and equally disturbing events. Paradoxically, when an occasional chapter does contain a single story apparently complete in itself, it too contributes to the novel’s overall choppy rhythm. In a novel using a simple, chronological mode of narration, each succeeding chapter would pick up where the last one left off, with the main characters now involved in a different incident, but in some clear way affected by their previous experience. In Sula, however, some characters figure prominently in one chapter and then fade entirely into the background. The first chapter centers on Shadrack, and although he appears twice more and has considerable psychic importance to Sula and symbolic importance to the novel, he is not an important actor again. In similar fashion, Helene Wright is the controlling presence of the third chapter, â€Å"1920,† but barely appears in the rest of the book. These shifts are more unsettling than if Shadrack and Helene were ancestors of the other characters, generations removed, because the reader would then expect them to disappear. Their initial prominence and later shadowy presence contribute to the reader’s feeling of disruption. The choppy narration of Sula expresses one of its major themes, the fragmentation of both individuals and the community. Sula. New York: Knopf, 1973. Rpt. New York: Penguin, 1982

MLA Referencing †Citing an Edited Book (Proofread My Paper)

MLA Referencing – Citing an Edited Book MLA Referencing – Citing an Edited Book MLA referencing offers a simple way of citing sources in a college paper. However, for an edited book, there are some rules you need to remember, especially on the â€Å"† page. First, though, let’s take a quick look at citing sources in the text. In-Text Citations When citing something from an edited book in MLA, give the surname of the author of the section cited and the relevant page number(s) in parentheses: Communication can influence an individual’s expectations (Smith 253). As with other source types, you do not need to repeat the name of the author in citations when they’re already named in the text: According to Smith, communication is â€Å"one of the means by which an individual can influence another individual’s expectations† (253). The only time you’ll need to cite the editor or editors is when citing an edited volume as a whole, but this would be unusual most of the time. The Page (Chapter from an Edited Book) MLA requires that all sources cited are listed in a â€Å"† page at the end of your document. When citing a single chapter from an edited book, the format to use is: Author Surname, Forename. â€Å"Chapter Title.† Edited Book Title, edited by Editor’s Name, Publisher, Year, Page Range. As such, the essay used in the examples above would appear as: Smith, John W. â€Å"Communication and Expectations: A Social Process and the Cognitive Operations It Depends Upon and Influences.† Readings in Animal Cognition, edited by Mark Bekoff and Dale Jamieson, MIT Press, 1996, pp. 243-55. The Page (Multiple Chapters) This format differs slightly if you’re citing several chapters from the same edited book, as MLA referencing allows you to cross-reference entries to save repeating information. This involves first adding a separate entry in the â€Å"† list for the volume as a whole: Editor Surname, Forename, editor(s). Title of Book. Publisher, Year of Publication. If a book has multiple editors, you only need to invert the names of the first author. We would therefore list Readings in Animal Cognition as: Bekoff, Mark and Dale Jamieson, editors. Readings in Animal Cognition. MIT Press, 1996. After this, each essay from the edited volume can be listed separately, mentioning the editor(s) of the edited book and page range to show where they come from: Bekoff, Mark and Dale Jamieson, editors. Readings in Animal Cognition. MIT Press, 1996. Gruen, Lori. â€Å"Gendered Knowledge? Examining Influences on Scientific and Ethological Inquiries.† Bekoff and Jamieson, pp. 17-27. Smith, John W. â€Å"Communication and Expectations: A Social Process and the Cognitive Operations It Depends Upon and Influences.† Bekoff and Jamieson, pp. 243-55. Thornhill, Randy. â€Å"The Study of Adaptation.† Bekoff and Jamieson, pp. 107-27. Finally, remember to maintain alphabetical order by surname throughout your â€Å"† page. This order must be used even if it means that chapters from an edited book aren’t listed together.

Sustainable Solutions Paper. DBA strategy Essay

Sustainable Solutions Paper. DBA strategy - Essay Example As a business that deals with fashion and lifestyle products, Albani is concerned with sustainability of its customers and suppliers. Being a leading company in the perfume industry, Albani can be ranked as a successful or unsuccessful company through considerable consideration of its business environment. This will require the use of appropriate and up to date business analysis tools including porter’s five forces, general force analysis tools, SWOT analysis, and detailed value analysis. Sustainable operations will only result from strategic thinking and planning by the company’s managers. In the strategic planning, the company will require addressing both its production and supply channels. Executive Summary Sustainability of a business depends on various factors. These factors are fundamental characteristic of the business environment in which a firm operates. The sustainable solution paper analyzes the immediate environment of Albani Corporation. The paper also anal yzes the future of the company in terms of sustainability of its strategies and business structures. The sustainable solution paper begins by looking at the internal environment of the company. Internal business environment include immediate business factors controlled by the business. Such factors define the weakness and the strength of the company in relation to its competitors. Secondly, the paper analyzes the external environment of the company. Through the analysis, the paper utilizes essential industry analysis tools, which include SWOT/ SCOT analysis, landscape analysis, Boid analysis, Value Chain Analysis. Based on the above industrial and business analysis tool, the paper gives a long tern focus on the future of the market and industry in which Albani company operates (Alas, 2007). This focus or prediction is based on strategies derived from each of the analysis. General Force Analysis: the company is subject to economic forces that affects people’s purchasing power and way of life. Technology determines the production capacity and quality of the products that the company produces. Finally, consumption of Albani products is based on demographic factors such as gender ratios and dependency ratio it was established that the company targets people aged between 15- 40 years of age. Porter’s Five-Force Analysis Power of buyers: Buyers in the perfume industry have relatively low power and hence a low effect on the prices of the products Bargaining power of suppliers: The industry has few suppliers and hence they have high powers or ability to control the market and profitability of firms. Threats of substitutes: the industry has greatly differentiated products and hence minimal threats of substitutes. SWOT Analysis Strengths: Strong brand and Wide customer base are the main strengths of the company. Weakness: Using its positive values or strength the company hopes to eliminate its weakness, which includes Stretching demand and requirements for summer fragrances. Opportunity: By utilizing its strengths, the company hopes to exploits its opportunities, which include Emerging markets, winter fragrances. Threats: Finally, the company can counter its threatening factors by eliminating its weakness, which includes influx of cheap products, and Changing trends and fashion. Fitness Landscape and Analysis The perfume industry is a dynamic industry that is expanding constantly. However, the company is

In report format, prepare a services marketing mix (people, process, Essay - 1

In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one - Essay Example All the outlets run their businesses 24/7 as opposed to what other institutions and players in the industry do. Definitely, providing accommodation service through any other system is questionable. The marketing process applied by the hotel justifies its quest to remain competitive in the industry and business. The process of marketing Holiday Inn starts with a decision defining the position of the hotel would be products, and services that would go on sale (Jerome 21). The visualized types of clients also appear at the initial stages of designing a marketing process. Essential marketing process includes creating awareness as of the hotel and its services and products as igniting the demand for the services and products offered at the hotel. They essentials help in meeting the set goals as well as gaining a competitive advantage in the market against other players. The growth of electronic marketing is one of the most influential, and essential patterns in the field of information and communication technology as well as marketing and business. The trend remains part of these fields over the past ten to twenty years. E marketing continues to revolutionize ways through which businesses carry out their promotional activities. The development of social media platforms provides the possibility to expand the manner in which business organizations and their interaction with consumers in future business environment. This discourse delves in to the analysis of the influence of e marketing on the business environment and the entire business as well. In carrying out the evaluation, the paper follows three comprehensible parts. Defining the concept of electronic marketing is in the first section the discourse giving room for evaluating ways through which e marketing contributes to the efforts by business institutions reaching their target market segment. Finally, the author of the paper